Business in Bloom
Better Homes and Gardens® Real Estate
When you’re a real estate company inspired by the world’s favorite magazine about home, expectations are understandably high. Clients expect a deep understanding of both the business of real estate and all things that can make a home sparkle and come to life.
At the Better Homes and Gardens® Real Estate brand, we deliver on that promise. BHGRE® affiliated agents carry the same standards, passion, and depth of knowledge that Better Homes & Gardens® magazine built its impeccable reputation on.
With proprietary learning opportunities, meticulously researched trend analysis, and powerful productivity tools; our affiliated agents stay ahead of market shifts and stay up to date with the latest facts, figures, and fashions driving residential real estate. This unique blend of style and substance gives BHGRE® affiliated agents and their clients a leg up in the competitive market, resulting in a remarkable 99% satisfaction rate.
We invite you to learn more and discover the thousands of ways the Better Homes and Gardens® Real Estate brand is shaping a better real estate experience for agents and clients alike. Because when “Better Homes” is in your name, you better know homes better than anyone. And we do.
Through our relationship with Dotdash Meredith (DDM), the publisher of Better Homes & Gardens® magazine, the Better Homes and Gardens® Real Estate brand is supported by the reach and data of a media powerhouse.
With access to premium placements in print and digital channels, advanced ad targeting, and original consumer research, BHGRE® affiliated agents benefit from massive advantages in generating awareness, brand recognition, and consumer interest.
The BHGRE® brand is expanding its reach and relevance through smarter communications, stronger media placements, and a refreshed public relations strategy.
This omni-channel approach is designed to connect with today’s consumer, delivering lifestyle-driven content that reinforces the credibility and reach of the BHGRE® network.
The results? More leads and a 146% increase in web traffic.
The first months of 2025 marked the launch of a new national advertising campaign under the theme and tagline Nobody Knows Homes Better. This bold, consumer-facing message was brought to life through a brand-defining video manifesto and a wide variety of supporting assets that reflect the brand's comprehensive knowledge of all things home.
During peak selling season, BHGRE® ran full-page features to provide valuable insight to potential clients and showcase the depth of our agent's knowledge. Targeted digital ads run throughout the DDM network and on social media to extend reach and capture leads, while our Social Maker influencers sustain organic moments. The result: meaningful exposure.
The BHGRE® brand maintains a national PR presence across print, digital, and broadcast, featuring brand leaders and affiliated agents as they discuss trends, consumer insights, and market strategy. Recurring editorial features in Better Homes and Gardens® magazine additionally highlight agent perspectives to build trust and affinity with today’s homebuyers.
An appreciation for “the craft” of real estate separates BHGRE® affiliated agents from everyone else.
To us, truly great real estate professionals know a lot more about homes than just the numbers. They know about the power and importance of beauty.
The combination of our Trendmaker accreditation courses and our Craft of Real Estate series demonstrate how BHGRE® affiliated agents are empowered to meld the data and the beauty of real estate together.
This double-sided expression of our professionalism is precisely why BHGRE® affiliated agents maintain a remarkable 99% client satisfaction rating.
What other agents tell their clients what “curb appeal” is actually worth?
What other agents can tell you the value of a great patio or an updated kitchen?
Or how a fresh paint job could mean a higher sales price?
Who else is telling you how to find a hidden gem in the real estate world?
And most importantly, what other agents are doing more than just talking about these things…but are actively helping their clients achieve them?
Precious few... except agents affiliated with Better Homes and Gardens® Real Estate.
